Since my first taste of journalism in 1999, I've been hooked on writing to inform targeted audiences. Most recently, my professional focus has been on: in-depth articles, copywriting for websites and advertising, editorial duties, and content and social management roles.
Where applicable, I enjoy adding a light-hearted bent in a way that draws the reader in –often with a healthy dose of self-deprecation. My favorite pieces to write make complicated subjects easily digestible, and entertaining if the opportunity is appropriate.
As a photographer, videographer, and designer, I live for pieces where I can put my media creation abilities to use.
I spent the summer of 2017 writing and editing for 57hours, a startup whose goal was to get New Yorkers into the outdoors by listing guided outdoor adventures. My primary mission was to review these guide adventures, and generate listicle-type content with outdoors opportunities for NYC.
"'Eat These Toothpaste Berries': A Wilderness Survival Skills Lesson Review"
"Riding the River: An Upstate Kayak and Cycle Trip Review"
"The Art of Getting Lost: A Wilderness Navigation Course in NJ"
In 2015, I decided to take a work sabbatical and travel the world. I started a travel brand and blog called brb,traveling. The goal was to document the trip's most interesting stories and experiences.
Tech / Mobile
In addition to writing the company's initial knowledge-base content, I also wrote mobile industry supporting articles for Shoutem, a DIY mobile app startup. The company's content mission was to educate app makers on best-practices, store submission processes, and product releases.